All the buzz for the last little while has been on social networking technology, and how enterprises can exploit it.

My challenge is usually to look at an ambitious idea and determine where risks lie in terms of getting in trouble; and then to determine either how far one can go, or how to skirt the risk.

One of the questions I’ve been looking into is how a standard legal risk manifests itself in this new domain of Facebook, blogs, YouTube, etc.:  Vicarious or Third-Party Liability.  (Speaking of liability, don’t forget to read the disclaimer at the end of this article – I am not a lawyer.)  Just how closely do you have to monitor those who, through your adoption of Web 2.0 technologies and paradigms, may appear to act in your name?

Let’s look at an ideal, though potentially very risky, example.  Ideal yet very risky?  Follow me… Continue reading ‘Who are you letting stand in your online footprint?’